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dc.contributor.advisorParkinson, Stephen
dc.contributor.authorEdgett, Scott J.*
dc.date.accessioned2009-10-28T15:23:40Z
dc.date.available2009-10-28T15:23:40Z
dc.date.issued2009-10-28T15:23:40Z
dc.identifier.urihttp://hdl.handle.net/10454/3790
dc.description.abstractThe combined environmental effects of technological change, increasing competition, new legislation and increasingly demanding consumers have created pressure within the financial services industry for change. One outcome has been a proliferation of new products in the marketplace. This research explores new product development within one subset of this industry -- building societies. By combining the new product development, service marketing and financial services literature, a foundation has been developed for an empirical study into the development practices and the characteristics of successful and unsuccessful new products. The determinants of success and failure for new product development have been examined utilizing a comparative methodology, and subsequently a discriminant model has been developed that successfully classifies successful and unsuccessful new products. By determining how new products are actually developed, the findings support previous claims that intangibility, inseparability, heterogeneity and perishability do have an effect on the development process. Further, the level of sophistication of the development activities is lower than in previously reported research. Notable variations from the development process for tangible new products are the inclusion of system design, system testing and personnel training stages. The majority of societies have been found to lack strategic integration of the development process, to apply different measures of success and to prefer qualitative market research techniques over quantitative approaches. As well, considerable variation exists in the organizational approaches used to manage the process, although organizational related variables were found to have a strong impact upon the predictability of a successful outcome for a new product.en
dc.language.isoenen
dc.rights<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>.en
dc.subjectMarketingen
dc.subjectNew product developmenten
dc.subjectServices marketingen
dc.subjectBuilding societiesen
dc.subjectFinancial services industryen
dc.subjectOrganizational variablesen
dc.titleThe development of new services. New product development practices in the financial services industry: A model of successful determinants for NPD.en
dc.type.qualificationleveldoctoralen
dc.publisher.institutionUniversity of Bradfordeng
dc.publisher.departmentPostgraduate School of Studies in Management & Administration.en
dc.typeThesiseng
dc.type.qualificationnamePhDen
dc.date.awarded1991
refterms.dateFOA2018-10-24T01:19:29Z


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