The development of new services. New product development practices in the financial services industry: A model of successful determinants for NPD.
AuthorEdgett, Scott J.
New product development
Financial services industry
Rights© 1991 The Author. This work is licensed under a Creative Commons Attribution-Non-Commercial-Share-Alike License (http://creativecommons.org/licenses/by-nc-nd/2.0/uk).
InstitutionUniversity of Bradford
DepartmentPostgraduate School of Studies in Management & Administration.