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dc.contributor.authorSmith, A.M.*
dc.contributor.authorReynolds, Nina L.*
dc.date.accessioned2009-10-20T08:45:30Z
dc.date.available2009-10-20T08:45:30Z
dc.date.issued2002
dc.identifier.citationSmith AM and Reynolds NL (2002) Measuring cross-cultural service quality: A framework for assessment. International Marketing Review. 19(5): 450-481.en
dc.identifier.urihttp://hdl.handle.net/10454/3695
dc.descriptionNoen
dc.description.abstractThe trend towards internationalisation in many service industries has increased the need for both managers and academics to collect cross-cultural/national consumer-perceived service quality data. Failure to establish cross-cultural equivalence and to detect differences in cross-national response bias will, however, affect data comparability, may invalidate the research results and could therefore lead to incorrect inferences about attitudes and behaviours across national groups. By initially focussing on developments in the mono-cultural service quality literature, a framework is presented whereby academics and managers can assess the potential impact of these international measurement issues. Existing cross-cultural service quality literature is reviewed and the extent to which these issues are addressed is highlighted. Methods for detecting and correcting cross-national response biases are discussed.en
dc.language.isoenen
dc.relation.isreferencedbyhttp://dx.doi.org/10.1108/02651330210445en
dc.subjectConsumer behaviouren
dc.subject; Globalisationen
dc.subject; National culturesen
dc.subject; Service qualityen
dc.subject; Services marketingen
dc.titleMeasuring cross-cultural service quality: A framework for assessmenten
dc.status.refereedYesen
dc.typeArticleen
dc.type.versionNo full-text available in the repositoryen


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