Analysing relationships among frontline employee perceptions of rewards, attitudes and service quality in banking call centres: an internal marketing perspective.
Publication date
2009-09-17T15:47:02ZAuthor
Malhotra, NeeruSupervisor
Prowse, Peter J.Mukherjee, Avinandan
Keyword
Internal marketingRewards
Service quality
Commitment
Job-satisfaction
UK banks
Call centres
Frontline employees
Rights

The University of Bradford theses are licenced under a Creative Commons Licence.
Institution
University of BradfordDepartment
School of ManagementAwarded
2004