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    Implementation of virtual manufacturing by a technology licensing company

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    Publication date
    2003
    Author
    Webster, Margaret
    Sugden, David M.
    Keyword
    Technology
    Operations strategy
    Manufacturing
    Licensing
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    The paper considers the implementation of a virtual manufacturing system as an alternative to outward technology licensing in a high technology industrial sector. Brief theoretical definition and description of the two strategy options is provided to give background and context. This is followed by empirical material from a longitudinal case study of a company that has developed a virtual manufacturing system in addition to its pre-existing outward technology licensing business stream. A summary account of the company history and development is followed by description of the virtual manufacturing proposal. Analysis of this identified a number of competencies that would be required in order to succeed. The final part of the paper describes the company's response to this analysis and discusses early implementation of the virtual system. It is shown that implementation of the proposal has represented a positive response to the business challenges facing the company.
    URI
    http://hdl.handle.net/10454/2770
    Version
    No full-text available in the repository
    Citation
    Webster, M. and Sugden, D. M. (2003). Implementation of virtual manufacturing by a technology licensing company. International Journal of Operations and Production Management. Vol.23, No.5, pp.448-469.
    Link to publisher’s version
    http://www.emeraldinsight.com/Insight/viewPDF.jsp?contentType=Article&Filename=html/Output/Published/EmeraldFullTextArticle/Pdf/0240230501.pdf
    Type
    Article
    Collections
    Management and Law Publications

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