• Participant responses to photo-elicitation methods in the study of work-life balance

      Cassell, C.; Malik, Fatima; Radcliffe, L. (2015-01)
      This paper explores the responses of 17 participants to using photo-elicitation as part of a project exploring their daily experiences of work-life balance. We explicitly asked participants about their experiences of using the method that involved taking photographs of their work-life balance experiences and interpreting these photographs through participation in semi- structured interviews. Participants took 108 photographs in total. We explore important methodological issues for researchers seeking to use these methods and explain that photograph-elicitation has much to offer management and organizational researchers. A major benefit of the method is the role of photographs as a ‘conversational technology’ in encouraging re-interpretation and reflection of experiences in a manner not always achieved when using other qualitative techniques.