Browsing Management and Law by Author "Saunders, J."
Prepaid monetary incentive effects on mail survey responseJobber, David; Saunders, J.; Mitchell, V. (2004)Increasing mail survey response using monetary incentives is a proven, but not always cost-effective, method in every population. This paper tackles the questions of whether it is worth using monetary incentives and the size of the inducement by testing a regression model of the impact of prepaid monetary incentives on response rates in consumer and organizational mail surveys. The results support their use and show that the inducement value makes a significant impact on the effect size. Importantly, no significant differences were found between consumer and organizational populations.