• Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation

      Nguyen, P.N.; Adomako, Samuel (Wiley, 2021)
      This article examines the impact of small and medium-sized enterprises’ (SMEs’) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environmental reputation-market performance nexus. Data were collected from 223 SMEs. Using the hierarchical multiple regression analysis, the results show that a proactive environmental strategy positively enhances environmental reputation. Also, the influence of proactively environmental strategy on market performance is mediated by environmental reputation. In addition, our findings show the relationship between environmental reputation and market performance is greater for firms that adopt the differentiation strategy but not significant for firms adopting the low-cost and integrated strategies. Our study offers several theoretical and practical implications.
    • Interfirm Collaboration and CSR Expenditure in Turbulent Environments: The Moderating Role of Entrepreneurial Orientation

      Adomako, Samuel; Nguyen, P.N. (Wiley, 2020)
      This paper draws on resource dependency theory to examine the impact of interfirm collaboration on CSR expenditure. In addition, we examine entrepreneurial orientation (EO) as a moderator of the relationship between interfirm collaboration and CSR expenditure. We test our research model using survey data from 230 small and medium-sized enterprises (SMEs) in Ghana. Results from our empirical analyses reveal that interfirm collaboration positively impacts CSR expenditure and this relationship is strengthened when entrepreneurial orientation is greater in turbulent environments. Implications for theory and practice are discussed.