Internationalisation of Board Games

Abstract

Adapting board games for international markets and considering cultural differences, language barriers, and preferences is part of internationalizing board games. This book chapter aims to provide a comprehensive overview of the internationalization of board games from the perspectives of players, designers, and business firms. The first part of this book chapter discusses the role of board games in international markets, considering cultural differences, language barriers, and preferences with more focus on historical evolution. The second section discusses the internationalization of board games from players’ perspectives. The third section discusses the internationalization of board games from the perspectives of designers. The fourth section discusses the internationalization of board games from the perspective of business firms. The final section discusses the managerial implications for future game-designing firms to create board games catering to the international markets.