The Impact of AI on Online Customer Experience and Consumer Behaviour. An Empirical Investigation of the Impact of Artificial Intelligence on Online Customer Experience and Consumer Behaviour in a Digital Marketing and Online Retail Context
Rana, Nripendra P.
Weerakkody, Vishanth J.P.
KeywordArtificial Intelligence (AI)
Online customer experience
Social Response Theory (SRT)
The University of Bradford theses are licenced under a Creative Commons Licence.
InstitutionUniversity of Bradford
DepartmentFaculty of Management, Law and Social Science