How and when does big data analytics capability contribute to market performance
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Publication date
2022-02Keyword
Big data analytics capability (BDAC)Market performance
Disruptive business model (DBM)
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© 2022 The Authors. Made also available as AMA Winter Conference Proceeding. This manuscript is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/Peer-Reviewed
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