BRADFORD SCHOLARS

    • Sign in
    View Item 
    •   Bradford Scholars
    • Management and Law
    • Management and Law Publications
    • View Item
    •   Bradford Scholars
    • Management and Law
    • Management and Law Publications
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Bradford ScholarsCommunitiesAuthorsTitlesSubjectsPublication DateThis CollectionAuthorsTitlesSubjectsPublication Date

    My Account

    Sign in

    HELP

    Bradford Scholars FAQsCopyright Fact SheetPolicies Fact SheetDeposit Terms and ConditionsDigital Preservation Policy

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    How and when does big data analytics capability contribute to market performance

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    View/Open
    Conference paper (100.9Kb)
    Download
    Publication date
    2022-02
    Author
    Olabode, Oluwaseun E.
    Boso, N.
    Hultman, Magnus
    Leonidou, C.N.
    Keyword
    Big data analytics capability (BDAC)
    Market performance
    Disruptive business model (DBM)
    Knowledge-based view
    Resource-based view
    Rights
    © 2022 The Authors. Made also available as AMA Winter Conference Proceeding. This manuscript is licensed under a Creative Commons Attribution 4.0 International License. http://creativecommons.org/licenses/by/4.0/
    Peer-Reviewed
    Yes
    Open Access status
    openAccess
    
    Metadata
    Show full item record
    Abstract
    This study looks at the relationship between big data analytics capability and market performance and how this relationship can be facilitated by adopting disruptive business models in competitive environments.
    URI
    http://hdl.handle.net/10454/19597
    Version
    Accepted manuscript
    Citation
    Olabode OE, Boso N, Hultman M and Leonidou CN (2022) How and when does big data analytics capability contribute to market performance. AMA 2022 Winter Academic Conference Proceedings. American Marketing Association. p 103.
    Link to publisher’s version
    https://www.ama.org/wp-content/uploads/2023/07/Winter-Proceedings-Updated-July-10-2023.pdf
    Type
    Conference paper
    Collections
    Management and Law Publications

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.