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dc.contributor.authorGalalae, C.
dc.contributor.authorKipnis, Eva
dc.contributor.authorCui, C.C.
dc.contributor.authorJohnson, E.
dc.contributor.authorLicsandru, T.
dc.contributor.authorVorster, L.
dc.contributor.authorDemangeot, C.
dc.contributor.authorKearney, S.
dc.contributor.authorMari, C.
dc.contributor.authorRuiz, V.M.
dc.contributor.authorPullig, C.
dc.contributor.authorLindsey-Warren, T.M.
dc.date.accessioned2023-04-06T14:18:39Z
dc.date.accessioned2023-04-20T11:18:37Z
dc.date.available2023-04-06T14:18:39Z
dc.date.available2023-04-20T11:18:37Z
dc.date.issued2023-01
dc.identifier.citationGalalae C, Kipnis E, Cui CC et al (2022) A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. 8(1): 95-106.en_US
dc.identifier.urihttp://hdl.handle.net/10454/19404
dc.descriptionYesen_US
dc.description.abstractThis article highlights the generative properties of context for consumer experiences of racism and discrimination. Drawing from conceptualizations of context in social anthropology and human geography, it develops a framework to systematically catalogue intersections of various micro- and macro-social contexts that configure within and across marketplace geographies and inform racism and discrimination. The framework is applied to an integrative review of studies on marketplace racism and discrimination. The review illuminates that: 1) application of intersectional perspectives varies significantly across cultural difference dimensions; 2) knowledge is clustered within specific micro-social context expressions of cultural difference dimensions; 3) studies intersecting micro- and macro-social expressions commonly reveal underexplored discrimination instances; and 4) knowledge on macro-social contextual forces significantly lacks non-western perspectives. Drawing on the review findings, a list of areas of advancement for future scholarship is presented, along with recommendations for marketing practitioners acting towards identifying, understanding, and counteracting racism and discrimination.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1086/722704en_US
dc.rights© 2023 Association for Consumer Research. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. http://creativecommons.org/licenses/by-nc/4.0/en_US
dc.subjectConsumer experienceen_US
dc.subjectRacismen_US
dc.subjectDiscriminationen_US
dc.subjectMulticultural marketplaceen_US
dc.titleA multi-contextual lens on racism and discrimination in the multicultural marketplaceen_US
dc.status.refereedYesen_US
dc.date.Accepted2022-09-23
dc.date.application2023-01-26
dc.typeArticleen_US
dc.type.versionPublished versionen_US
dc.rights.licenseCC-BY-NCen_US
dc.date.updated2023-04-06T14:18:41Z
refterms.dateFOA2023-04-20T11:19:32Z
dc.openaccess.statusopenAccessen_US


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