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    A multi-contextual lens on racism and discrimination in the multicultural marketplace

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    Publication date
    2023-01
    End of Embargo
    2024-01-26
    Author
    Galalae, C.
    Kipnis, Eva
    Cui, C.C.
    Johnson, E.
    Licsandru, T.
    Vorster, L.
    Demangeot, C.
    Kearney, S.
    Mari, C.
    Ruiz, V.M.
    Pullig, C.
    Lindsey-Warren, T.M.
    Show allShow less
    Keyword
    Consumer experience
    Racism
    Discrimination
    Multicultural marketplace
    Rights
    © 2023 Association for Consumer Research. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. http://creativecommons.org/licenses/by-nc/4.0/
    Peer-Reviewed
    Yes
    Open Access status
    embargoedAccess
    
    Metadata
    Show full item record
    Abstract
    This article highlights the generative properties of context for consumer experiences of racism and discrimination. Drawing from conceptualizations of context in social anthropology and human geography, it develops a framework to systematically catalogue intersections of various micro- and macro-social contexts that configure within and across marketplace geographies and inform racism and discrimination. The framework is applied to an integrative review of studies on marketplace racism and discrimination. The review illuminates that: 1) application of intersectional perspectives varies significantly across cultural difference dimensions; 2) knowledge is clustered within specific micro-social context expressions of cultural difference dimensions; 3) studies intersecting micro- and macro-social expressions commonly reveal underexplored discrimination instances; and 4) knowledge on macro-social contextual forces significantly lacks non-western perspectives. Drawing on the review findings, a list of areas of advancement for future scholarship is presented, along with recommendations for marketing practitioners acting towards identifying, understanding, and counteracting racism and discrimination.
    URI
    http://hdl.handle.net/10454/19404
    Version
    Published version
    Citation
    Galalae C, Kipnis E, Cui CC et al (2022) A multi-contextual lens on racism and discrimination in the multicultural marketplace. Journal of the Association for Consumer Research. 8(1): 95-106.
    Link to publisher’s version
    https://doi.org/10.1086/722704
    Type
    Article
    Notes
    The full-text of this article will be released for public view at the end of the publisher embargo on 26 Jan 2024.
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    Management and Law Publications

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