Show simple item record

dc.contributor.authorChen, S.
dc.contributor.authorTamilmani, Kuttimani
dc.contributor.authorTran, K.T.
dc.contributor.authorWaseem, Donia
dc.contributor.authorWeerakkody, Vishanth J.P.
dc.date.accessioned2022-10-28T13:47:06Z
dc.date.accessioned2022-11-25T14:26:30Z
dc.date.available2022-10-28T13:47:06Z
dc.date.available2022-11-25T14:26:30Z
dc.date.issued2022-11
dc.identifier.citationChen S, Tamilmani K, Tran KT et al (2022) How privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspective. Industrial Marketing Management. 107: 161-175.en_US
dc.identifier.urihttp://hdl.handle.net/10454/19224
dc.descriptionYes
dc.description.abstractPrivacy is an emerging issue for home-sharing platforms such as Airbnb. Home-sharing providers (business customers) are subject to both digital privacy risks (e.g., data breaches and unauthorized data access) and physical privacy risks (e.g., property damage and invasion of their personal space). Therefore, platforms need to strengthen their institutions of privacy management to protect the interests of providers and maintain their commitment. By applying the micro-level psychological aspect of institutional theory, our research investigates how providers decide their level of commitment to a platform by evaluating the institutions of the platform’s privacy management. Our survey recruited 380 Airbnb providers from the Prolific panel. Structural equation modeling analysis shows that both physical and digital privacy practices strengthen providers’ legitimacy judgment of the platform’s privacy management and subsequently increase their commitment to the platform. Our theoretical contribution lies in revealing the effects of physical and digital privacy practices on B2B relationships from an institutional perspective. Our research is among the first to provide an integrative framework illustrating providers’ psychological process of legitimacy judgement. It also has practical implications for sharing economy platforms to manage privacy.en_US
dc.description.sponsorshipThe authors gratefully acknowledge the Seed Corn Funding from University of Bradford and the Research Productivity Support Scheme from Macquarie University.en_US
dc.language.isoenen_US
dc.publisherElsevier Inc.
dc.rights© 2022 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/).en_US
dc.subjectSharing economy
dc.subjectInstitutions
dc.subjectLegitimacy judgement
dc.subjectPrivacy
dc.subjectBusiness-to-business marketing
dc.titleHow privacy practices affect customer commitment in the sharing economy: A study of Airbnb through an institutional perspectiveen_US
dc.status.refereedYes
dc.date.Accepted24/08/2022
dc.date.application08/10/2022
dc.typeArticle
dc.type.versionPublished version
dc.identifier.doihttps://doi.org/10.1016/j.indmarman.2022.08.020
dc.rights.licenseCC-BYen_US
dc.date.updated2022-10-28T13:47:08Z
refterms.dateFOA2022-11-25T14:27:28Z
dc.openaccess.statusopenAccess


Item file(s)

Thumbnail
Name:
1-s2.0-S0019850122002279-main.pdf
Size:
1.290Mb
Format:
PDF
Description:
Published version

This item appears in the following Collection(s)

Show simple item record