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dc.contributor.authorSong, Hanqun
dc.contributor.authorYang, H.
dc.contributor.authorMa, E.
dc.date.accessioned2022-06-13T21:11:17Z
dc.date.accessioned2022-06-24T14:33:30Z
dc.date.available2022-06-13T21:11:17Z
dc.date.available2022-06-24T14:33:30Z
dc.date.issued2022-09
dc.identifier.citationSong H, Yang H and Ma E (2022) Restaurants’ outdoor signs say more than you think: an enquiry from a linguistic landscape perspective. Journal of Retailing and Consumer Services. 68: 103054.en_US
dc.identifier.urihttp://hdl.handle.net/10454/19029
dc.descriptionYesen_US
dc.description.abstractBuilding on the linguistic landscape theory and literature on customers’ experience with restaurants’ authenticity and status, this study investigates whether restaurants’ outdoor signs influence customers’ perceptions and behavioral intentions. Using an experimental design comprising two studies, supported by data collected from Chinese consumers, we test how display characters and text flow may jointly impact on customers’ perceptions of the status and authenticity of ethnic (Japanese and Taiwanese) restaurants, thus influencing their visiting intentions and willingness to pay. We find that display characters influence Chinese customers’ perceptions of authenticity and status in both Japanese and Taiwanese restaurants in Mainland China. There is an interaction effect between display characters and text flow on customers’ perception of authenticity and status in Japanese restaurants in Mainland China. This study applies the linguistic landscape theory to a restaurant context and examines how such features may influence customers’ perceptions and decisions. The findings have important practical implications on managing customer experiences and perceptions via effective restaurant sign designs.en_US
dc.language.isoenen_US
dc.publisherElsevier
dc.relation.isreferencedbyhttps://doi.org/10.1016/j.jretconser.2022.103054en_US
dc.rights© 2022 The Authors. Published by Elsevier Ltd. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/bync-nd/4.0/).en_US
dc.subjectEthnic restaurantsen_US
dc.subjectLinguistic landscapeen_US
dc.subjectRestaurant outdoor signageen_US
dc.subjectAuthenticityen_US
dc.subjectStatusen_US
dc.subjectBehavioural intentionsen_US
dc.titleRestaurants’ outdoor signs say more than you think: an enquiry from a linguistic landscape perspectiveen_US
dc.status.refereedYesen_US
dc.date.Accepted2022-06-11
dc.date.application2022-06-17
dc.typeArticleen_US
dc.type.versionPublished versionen_US
dc.rights.licenseCC-BY-NC-NDen_US
dc.date.updated2022-06-13T21:11:21Z
refterms.dateFOA2022-06-24T14:34:07Z
dc.openaccess.statusopenAccessen_US


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