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dc.contributor.authorMa, E.
dc.contributor.authorYang, H.
dc.contributor.authorWang, Y-C.
dc.contributor.authorSong, Hanqun
dc.date.accessioned2022-06-13T21:20:45Z
dc.date.accessioned2022-06-21T13:35:55Z
dc.date.available2022-06-13T21:20:45Z
dc.date.available2022-06-21T13:35:55Z
dc.date.issued2022
dc.identifier.citationMa E, Yang H, Wang Y-C et al (2022) Building restaurant customers technology readiness through robot-assisted experiences at multiple product levels. Tourism Management. Accepted for publication.en_US
dc.identifier.urihttp://hdl.handle.net/10454/19007
dc.descriptionYesen_US
dc.description.abstractThe growing popularity of robot-related research contexts in hospitality and tourism calls for in-depth analysis of how different product/service designs strategies integrating robots may influence customers’ experiences. Employing a scenario-based 2×2×2 experimental research design, this study assesses service robots applied at three different product/service levels (i.e., core, facilitating, and augmented). From surveying 378 customers of mid-priced casual restaurants and 312 tourists of a mid-priced theme park restaurant, findings of the study suggest that using robots at all three product/service levels lead to a more positive educational experience but not entertainment experience. The study further extends the literature by positioning dining at a robotic restaurant as an important occasion to showcase the latest technologies to customers. By providing memorable entertainment and educational experiences, customers’ technology readiness could be enhanced, making them more willing to try new technologies. Such a focus brings in unique contributions both in literature and practice.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1016/j.tourman.2022.104610en_US
dc.rights© 2022 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.en_US
dc.subjectService robotsen_US
dc.subjectProduct levelen_US
dc.subjectExperience economyen_US
dc.subjectTechnology readinessen_US
dc.subjectRobotic restaurantsen_US
dc.subjectRestaurantsen_US
dc.subjectCustomer experienceen_US
dc.titleBuilding restaurant customers’ technology readiness through robot-assisted experiences at multiple product levelsen_US
dc.status.refereedYesen_US
dc.date.Accepted2022-06-12
dc.date.application2022-06-20
dc.typeArticleen_US
dc.date.EndofEmbargo2024-06-20
dc.type.versionAccepted manuscripten_US
dc.description.publicnotesThe full text will be available at the end of the publisher's embargo: 20th June 2024en_US
dc.rights.licenseCC-BY-NC-NDen_US
dc.date.updated2022-06-13T21:20:46Z
refterms.dateFOA2022-06-21T13:36:35Z
dc.openaccess.statusembargoedAccessen_US


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