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    Using hotel reviews to assess hotel frontline employees’ roles and performances

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    hu_et_al_2022.pdf (788.2Kb)
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    Publication date
    2022-04-04
    Author
    Hu, F.
    Trivedi, Rohitkumar
    Teichert, T.
    Keyword
    Front office Importance-performance analysis Service personnel Text mining User-generated content
    Front office
    User-generated content
    Service personnel
    Text mining
    Importance-performance analysis
    Rights
    (c) 2022 Emerald. Full-text reproduced in accordance with the publisher's self-archiving policy.
    Peer-Reviewed
    Yes
    Open Access status
    openAccess
    
    Metadata
    Show full item record
    Abstract
    This study aims to explore how marketers can use text mining to analyze actors, actions and performance effects of service encounters by building on the role theory. This enables hotel managers to use introduced methodology to measure and monitor frontline employees’ role behavior and optimize their service. Design/methodology/approach: The authors’ approach links text mining and importance-performance analysis with role theory’s conceptual foundations taking into account the hotel industry’s specifics to assess the effect of frontline hotel employees’ actions on consumer satisfaction and to derive specific management implications for the hospitality sector. Findings: This study identifies different actors involved in hotel frontline interactions revealing distinct role behaviors that characterize consumers’ perspectives of service encounters with different role types associated with front-office employees. This research also identifies role performance related to role behavior to improve service encounters. Practical implications: Customer–employee interactions can be assessed by user-generated contents (UGC). Performance evaluations relate to frontline employee roles associated with distinct role scripts, whereby different hotel segments require tailored role designs. Insights of this study can be used for service optimization, market positioning as well as for improving human resource management practices in the hotel industry. Originality/value: This study contributes to the service encounter literature by applying role theory in the text mining of UGC to assess frontline employees as actors and the effects of their actions on service quality delivery.
    URI
    http://hdl.handle.net/10454/18908
    Version
    Accepted manuscript
    Citation
    Hu F, Trivedi R and Teichert T (2022) Using hotel reviews to assess hotel frontline employees’ roles and performances. International Journal of Contemporary Hospitality Management. 34(5): 1796-1822.
    Link to publisher’s version
    https://doi.org/10.1108/IJCHM-04-2021-0491
    Type
    Article
    Collections
    Management and Law Publications

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