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    Effects of history, location, and size of ethnic enclaves and ethnic restaurants on authentic cultural and gastronomic experiences

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    Accepted manuscript (491.1Kb)
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    Publication date
    2022
    Author
    Song, Hanqun
    Kim, J-H.
    Keyword
    Authenticity
    Authentic experiences
    Gastronomic experiences
    Ethnic enclaves
    Ethnic restaurants
    Rights
    This article is © 2022 Emerald Group Publishing and permission has been granted for this version to appear here: https://bradscholars.brad.ac.uk. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
    Peer-Reviewed
    Yes
    Open Access status
    openAccess
    
    Metadata
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    Abstract
    Purpose – The extant gastronomy literature has rarely examined a connection between authentic gastronomic experiences and destinations. Specifically, ethnic enclaves, which are unique gastronomic and cultural destinations providing ethnic cuisine and cultural experiences to visitors, have been under-researched. Thus, the current study aims to address this knowledge gap. Design/methodology/approach – Employing a 2 (history: long vs short) x 2 (location: Central Business District [CBD] vs rural; main street vs alleyway) x 2 size/ownership type (big vs small; chain vs independent) between-subjects design, two experiments were conducted using a sample of 557 British consumers to test the effect of history, location, and size of ethnic enclaves and ethnic restaurants on consumers’ authentic cultural and gastronomic experiences in a UK context. Findings – In Study 1, ethnic enclave’s size affected consumers’ authentic cultural experiences. In Study 2, restaurants’ history and ownership type positively influenced consumers’ authentic gastronomic experiences. Both studies consistently reported the positive relationship between authentic experiences and behavioral intentions. Practical implications – For ethnic enclaves, the management team may consider expanding the size of ethnic enclaves to increase consumers’ authentic cultural experience. For those ethnic restaurants within the ethnic enclave, any independent or old ethnic restaurants should actively promote both characteristics in their marketing materials to create a feeling of offering authentic gastronomic experiences to customers. Originality/value – This study identified important ethnic enclave-related factors and ethnic restaurant-related factors forming consumers’ authentic cultural and gastronomic experiences.
    URI
    http://hdl.handle.net/10454/18863
    Version
    Accepted manuscript
    Citation
    Song H and Kim J-H (2022) Effects of history, location, and size of ethnic enclaves and ethnic restaurants on authentic cultural and gastronomic experiences. International Journal of Contemporary Hospitality Management. 34(9): 3332-3352.
    Link to publisher’s version
    https://doi.org/10.1108/IJCHM-09-2021-1126
    Type
    Article
    Collections
    Management and Law Publications

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