Examining the Influence of Multiple Dimensions of Authentic Dining Experiences

Abstract

This study aimed to test multiple constructs of authenticity (i.e., true-to-ideal, true-to-fact, and true-to-self) and examine the structural relationships among authenticity perception, perceived value, positive emotions, and revisit intentions. Gilmore and Pine’s authenticity model suggests that authenticity is strongly related to customers’ trust. Customers perceive chain restaurants as more credible than independent ones. Thus, this model contradicts the widespread argument that independent organizations reflect authenticity. Further investigation is needed to verify the relationship between restaurant ownership type and authenticity perception. Data were collected from 491 Chinese ethnic diners and analyzed using structural modeling analysis. All three authenticity dimensions have significant influence on overall authenticity perceptions. Furthermore, individuals’ authenticity perceptions affect revisit intentions through perceived value and positive emotions. Additionally, the ownership type of ethnic restaurants moderates the effects of the three authenticity dimensions on overall authentic dining experiences. Thus, ethnic restaurateurs should emphasize different authenticity dimensions for uniquely positioned restaurants.