Show simple item record

dc.contributor.authorSurucu-Balci, Ebru
dc.contributor.authorBalci, Gokcay
dc.date.accessioned2022-03-10T09:34:52Z
dc.date.accessioned2022-03-11T13:30:38Z
dc.date.available2022-03-10T09:34:52Z
dc.date.available2022-03-11T13:30:38Z
dc.date.issued2023
dc.identifier.citationSurucu-Balci E and Balci G (2023) Building social capital in cruise travel via social network sites. Current Issues in Tourism. 26(7): 1096-1111.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18774
dc.descriptionYesen_US
dc.description.abstractThe purpose of this study is to investigate what type of Facebook posts help cruise lines build bridging and bonding social capital. The study applies the Chi-Square Automatic Interaction Detection (CHAID) method to identify which types of posts establish bridging and bonding social capital. The analysis is conducted on an international cruise line’s official Facebook posts posted between 1 January 2018 and 1 January 2020 before the Covid-19 pandemic. The results highlight that media type, embedding passenger motivation, and a ship image help establish both bridging and bonding social capital, while content type helps establish bridging social capital. The paper is original because it helps understand how cruise lines can improve bonding and bridging social capital via social media. The paper also enhances understanding of social capital theory in the travel industry by investigating the relationship between Facebook post types and social capital in cruise shipping.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1080/13683500.2022.2047904en_US
dc.rights© 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http:// creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.en_US
dc.subjectCruise tourismen_US
dc.subjectTravelen_US
dc.subjectDecision treeen_US
dc.subjectFacebooken_US
dc.subjectOnline engagementen_US
dc.subjectSocial capitalen_US
dc.titleBuilding social capital in cruise travel via social network sitesen_US
dc.status.refereedYesen_US
dc.date.Accepted2022-02-23
dc.date.application2022-03-09
dc.typeArticleen_US
dc.type.versionPublished versionen_US
dc.date.updated2022-03-10T09:34:53Z
refterms.dateFOA2022-03-11T13:34:40Z
dc.openaccess.statusopenAccessen_US


Item file(s)

Thumbnail
Name:
Final published version.pdf
Size:
1.989Mb
Format:
PDF
Description:
Published version
Thumbnail
Name:
8-Surucu-BalciandBalci-2022-Bu ...
Size:
1.985Mb
Format:
PDF
Description:
Published version

This item appears in the following Collection(s)

Show simple item record