Building social capital in cruise travel via social network sites
dc.contributor.author | Surucu-Balci, Ebru | |
dc.contributor.author | Balci, Gokcay | |
dc.date.accessioned | 2022-03-10T09:34:52Z | |
dc.date.accessioned | 2022-03-11T13:30:38Z | |
dc.date.available | 2022-03-10T09:34:52Z | |
dc.date.available | 2022-03-11T13:30:38Z | |
dc.date.issued | 2023 | |
dc.identifier.citation | Surucu-Balci E and Balci G (2023) Building social capital in cruise travel via social network sites. Current Issues in Tourism. 26(7): 1096-1111. | en_US |
dc.identifier.uri | http://hdl.handle.net/10454/18774 | |
dc.description | Yes | en_US |
dc.description.abstract | The purpose of this study is to investigate what type of Facebook posts help cruise lines build bridging and bonding social capital. The study applies the Chi-Square Automatic Interaction Detection (CHAID) method to identify which types of posts establish bridging and bonding social capital. The analysis is conducted on an international cruise line’s official Facebook posts posted between 1 January 2018 and 1 January 2020 before the Covid-19 pandemic. The results highlight that media type, embedding passenger motivation, and a ship image help establish both bridging and bonding social capital, while content type helps establish bridging social capital. The paper is original because it helps understand how cruise lines can improve bonding and bridging social capital via social media. The paper also enhances understanding of social capital theory in the travel industry by investigating the relationship between Facebook post types and social capital in cruise shipping. | en_US |
dc.language.iso | en | en_US |
dc.relation.isreferencedby | https://doi.org/10.1080/13683500.2022.2047904 | en_US |
dc.rights | © 2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http:// creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way. | en_US |
dc.subject | Cruise tourism | en_US |
dc.subject | Travel | en_US |
dc.subject | Decision tree | en_US |
dc.subject | en_US | |
dc.subject | Online engagement | en_US |
dc.subject | Social capital | en_US |
dc.title | Building social capital in cruise travel via social network sites | en_US |
dc.status.refereed | Yes | en_US |
dc.date.Accepted | 2022-02-23 | |
dc.date.application | 2022-03-09 | |
dc.type | Article | en_US |
dc.type.version | Published version | en_US |
dc.date.updated | 2022-03-10T09:34:53Z | |
refterms.dateFOA | 2022-03-11T13:34:40Z | |
dc.openaccess.status | openAccess | en_US |