Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic: an application of the theory of reasoned action
End of Embargo2023-06-06
Theory of reasoned action
Rights© 2021 Westburn Publishers Ltd. This is an Author's Original Manuscript of an article published by Taylor & Francis in Journal of Marketing Management on 6 Dec 2021 available online at https://doi.org/10.1080/0267257X.2021.2005665.
Open Access statusGreen