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dc.contributor.authorLiu, Z.
dc.contributor.authorHan, S.
dc.contributor.authorLi, C.
dc.contributor.authorGupta, S.
dc.contributor.authorSivarajah, Uthayasankar
dc.date.accessioned2021-11-23T10:26:48Z
dc.date.accessioned2021-12-09T13:06:27Z
dc.date.available2021-11-23T10:26:48Z
dc.date.available2021-12-09T13:06:27Z
dc.date.issued2022-01
dc.identifier.citationLiu Z, Han S, Li C et al (2022) Leveraging customer engagement to improve the operational efficiency of social commerce start-ups. Journal of Business Research. 140: 572-582.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18673
dc.descriptionYesen_US
dc.description.abstractDespite the surge of literature on customer engagement (CE) in social media, few studies shed light on how to leverage CE to improve firms’ operational efficiency. This research proposes a fresh framework using social media data to improve demand forecasting accuracy, resulting in a cost-efficient inventory control strategy. Drawing upon the resource mobilization perspective in particular, this research quantifies the construct of CE from the view of input–output efficiency evaluation using the Data Envelopment Analysis (DEA) model, and then leverages CE to forecast consumer online demand and reconfigure inventory management strategy. Using a 71-week data set from a social commerce start-up in China, this research shows that this new framework dramatically increases demand forecasting accuracy and reduces operational costs in inventory management. This study contributes to the literature by demonstrating the value of social media data in improving operational efficiency, particularly regarding inventory management.en_US
dc.description.sponsorshipNational Natural Science Foundation of China (Project No. 71671152)en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1016/j.jbusres.2021.11.024en_US
dc.rights© 2022 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (http://creativecommons.org/licenses/by-nc-nd/4.0/)en_US
dc.subjectDemanding forecastingen_US
dc.subjectSocial mediaen_US
dc.subjectCustomer engagementen_US
dc.subjectInventory managementen_US
dc.subjectResource mobilisationen_US
dc.titleLeveraging customer engagement to improve the operational efficiency of social commerce start-upsen_US
dc.status.refereedYesen_US
dc.date.Accepted2021-11-08
dc.date.application2021-11-18
dc.typeArticleen_US
dc.date.EndofEmbargo2023-05-18
dc.type.versionAccepted manuscripten_US
dc.description.publicnotesThe full-text of this article will be released for public view at the end of the publisher embargo on 18 May 2023.en_US
dc.date.updated2021-11-23T10:26:51Z
refterms.dateFOA2021-12-09T13:06:52Z
dc.openaccess.statusGreenen_US


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