The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy
| dc.contributor.author | Olabode, Oluwaseun E. | |
| dc.contributor.author | Adeola, O. | |
| dc.contributor.author | Assadinia, S. | |
| dc.date.accessioned | 2021-10-08T14:03:00Z | |
| dc.date.accessioned | 2021-10-20T11:12:15Z | |
| dc.date.available | 2021-10-08T14:03:00Z | |
| dc.date.available | 2021-10-20T11:12:15Z | |
| dc.date.issued | 2018-07 | |
| dc.identifier.citation | Olabode OE, Adeola O and Assadinia S (2018) The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy. International Marketing Review. 35(4): 637-660. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10454/18632 | |
| dc.description | Yes | en_US |
| dc.description.abstract | Purpose: The purpose of this paper is to examine how export learning capability and export environmental turbulence serve as mechanisms and boundary conditions to link export market-oriented culture to export performance. Design/methodology/approach: A quantitative approach was undertaken to analyse longitudinal data of 249 small- and medium-sized exporting firms in Nigeria, a Sub-Saharan African economy. Findings: Four major findings emerged from the study. First, export market-oriented culture positively influences export performance. Second, possessing an export market-oriented culture results in the development of high export learning capabilities. Third, export learning capability mediates the relationship between export market-oriented culture and export performance. Fourth, increases in export environment turbulence weaken the positive effect of export learning capability on export performance. Research limitations/implications: This study does not investigate moderating effects which might affect the relationship between export market-oriented culture and export learning capability as this was beyond the scope of this study. Originality/value: This study looks at developing economy environment as a unique context to examine the direct, mediating, and moderating effects of export market-oriented culture on export performance. | en_US |
| dc.language.iso | en | en_US |
| dc.relation.isreferencedby | https://doi.org/10.1108/IMR-08-2016-0167 | en_US |
| dc.rights | (c) Emerald Publishing Limited 2018, published by Emerald Publishing Limited. This is an author produced version of a paper published in International Marketing Review. Uploaded in accordance with the publisher's self-archiving policy, available online; https://doi.org/10.1108/IMR-08-2016-0167. | en_US |
| dc.subject | Export performance | en_US |
| dc.subject | Developing economy | en_US |
| dc.subject | Export environmental turbulence | en_US |
| dc.subject | Export learning capability | en_US |
| dc.subject | Expert market-oriented culture | en_US |
| dc.title | The effect of export market-oriented culture on export performance: Evidence from a Sub-Saharan African economy | en_US |
| dc.status.refereed | Yes | en_US |
| dc.date.Accepted | 2018 | |
| dc.date.application | 2018-06-21 | |
| dc.type | Article | en_US |
| dc.type.version | Accepted manuscript | en_US |
| dc.date.updated | 2021-10-08T14:03:02Z | |
| refterms.dateFOA | 2021-10-20T11:12:48Z | |
| dc.openaccess.status | Green | en_US |
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