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    Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity

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    Publication date
    2022-02
    End of Embargo
    2023-05-02
    Author
    Olabode, Oluwaseun E.
    Boso, N.
    Hultman, M.
    Leonidou, C.N.
    Keyword
    Big data analytics capability
    Market performance
    Disruption
    Disruptive business model
    Competitive intensity
    Knowledge-based view
    Resource-based view
    Contingency theory
    Rights
    © 2021 Elsevier Inc. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    Open Access status
    Green
    
    Metadata
    Show full item record
    Abstract
    Research shows that big data analytics capability (BDAC) is a major determinant of firm performance. However, scant research has theoretically articulated and empirically tested the mechanisms and conditions under which BDAC influences performance. This study advances existing knowledge on the BDAC–performance relationship by drawing on the knowledge-based view and contingency theory to argue that how and when BDAC influences market performance is dependent on the intervening role of disruptive business models and the contingency role of competitive intensity. We empirically test this argument on primary data from 360 firms in the United Kingdom. The results show that disruptive business models partially mediate the positive effect of BDAC on market performance, and this indirect positive effect is strengthened when competitive intensity increases. These findings provide new perspectives on the business model processes and competitive conditions under which firms maximize marketplace value from investments in BDACs.
    URI
    http://hdl.handle.net/10454/18624
    Version
    Accepted manuscript
    Citation
    Olabode OE, Boso N, Hultman M et al (2022) Big data analytics capability and market performance: The roles of disruptive business models and competitive intensity. Journal of Business Research. 139: 1218-1230.
    Link to publisher’s version
    https://doi.org/10.1016/j.jbusres.2021.10.042
    Type
    Article
    Notes
    The full-text of this article will be released for public view at the end of the publisher embargo on 02 May 2023.
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    Management and Law Publications

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