Show simple item record

dc.contributor.authorSrivastava, A.
dc.contributor.authorGupta, N.
dc.contributor.authorRana, Nripendra P.
dc.date.accessioned2021-07-01T07:20:22Z
dc.date.accessioned2021-07-14T10:50:45Z
dc.date.available2021-07-01T07:20:22Z
dc.date.available2021-07-14T10:50:45Z
dc.date.issued2021-06
dc.identifier.citationSrivastava A, Gupta N and Rana NP (2021) Influence of Consumer Cosmopolitanism on Purchase Intention of Foreign vs. Local Brands: A Developing Country Perspective. International Journal of Emerging Markets. 18(9): 2301-2325en_US
dc.identifier.urihttp://hdl.handle.net/10454/18544
dc.descriptionyesen_US
dc.description.abstractPurpose: This study investigates the role of consumer cosmopolitanism on consumer attitudes and purchase intentions towards foreign and local brands. Design/Methodology/Approach: The responses were collected on a structured questionnaire through a consumer survey. The data was then analysed through PLS-SEM. Findings: The results depict the positive influence of consumer cosmopolitanism on consumer attitudes towards foreign brands, which positively influences purchase intentions towards foreign brands and negatively influences the purchase intentions of local brands. Further, the mediating role of perceived quality was observed in explaining the consumer preference towards foreign and domestic brands. Practical Implications: Finally, the study concludes by providing implications for marketing scholars and managers of global and local brands. Originality Value: The paper examines the underlying mechanisms related to consumer cosmopolitanism and its role in influencing the foreign and local brand purchase.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1108/IJOEM-01-2021-0057en_US
dc.rights© 2021 Emerald. This manuscript copy is made available under a Creative Commons Attribution Non-commercial International Licence 4.0 (CC BY-NC 4.0)en_US
dc.subjectForeign branden_US
dc.subjectLocal branden_US
dc.subjectConsumer cosmopolitanismen_US
dc.subjectPurchase intentionen_US
dc.subjectDeveloping countriesen_US
dc.titleInfluence of Consumer Cosmopolitanism on Purchase Intention of Foreign vs. Local Brands: A Developing Country Perspectiveen_US
dc.status.refereedyesen_US
dc.date.Accepted2021-06-26
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.date.updated2021-07-01T06:20:35Z
refterms.dateFOA2021-07-14T10:51:33Z
dc.openaccess.statusGreenen_US


Item file(s)

Thumbnail
Name:
Srivastava-et-al-2021-IJEM-260 ...
Size:
201.5Kb
Format:
Microsoft Word 2007
Description:
Keep suppressed - doc version
Thumbnail
Name:
Srivastava-et-al-2021-IJEM-260 ...
Size:
482.5Kb
Format:
PDF
Description:
Main article

This item appears in the following Collection(s)

Show simple item record