Retail atmospherics effect on store performance and personalised shopper behaviour: A cognitive computing approach

View/ Open
Main article (561.1Kb)
Download
Publication date
2021-06Keyword
Retail atmosphericsIn-store analytics
Cognitive computing
Shopper behaviour
Personalisation
Emerging market
Brick-and-mortar retailers
Rights
© 2021 Emerald. Reproduced in accordance with the publisher's self-archiving policy.Peer-Reviewed
yesOpen Access status
Green