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dc.contributor.authorTakhar, A.
dc.contributor.authorJamal, A.
dc.contributor.authorKizgin, Hatice
dc.date.accessioned2021-04-22T17:42:14Z
dc.date.accessioned2021-05-12T14:12:07Z
dc.date.available2021-04-22T17:42:14Z
dc.date.available2021-05-12T14:12:07Z
dc.date.issued2021-09
dc.identifier.citationTakhar A, Jamal A and Kizgin H (2021) Transcultural identity development among third generation minority consumers. Journal of Business Research. 133: 132-142.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18461
dc.descriptionYesen_US
dc.description.abstractThis study explores how global and local forces influence the processes of consumer re-acculturation amongst third-generation British Sikhs in the United Kingdom (U.K.). Data is collected over a three-year period using multiple methods that focus on the experiential consumption of shaadi.com by third-generation British-born Sikhs. Data is analysed using thematic analysis, and findings reveal three transcultural identity patterns: accommodating, re-acculturating, and resisting Sikh culture. We argue that the emergent identity patterns are fluid, as our participants feel neither wholly British, wholly Sikh, nor wholly British-Sikh, positioning themselves beyond, rather than against, Sikh or British culture. We uncover the connectedness between the traditional cultural practices of arranged marriages and the space of shaadi.com, a matrimonial website. We interpret this website as a medium through which transcultural identities are constructed. We contribute to theory by showing the development of transcultural patterns of consumption and consistent transcultural identity construction in non-migrating ethnic communities.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1016/j.jbusres.2021.04.060en_US
dc.rights© 2021 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)en_US
dc.subjectAcculturationen_US
dc.subjectIdentityen_US
dc.subjectRe-acculturationen_US
dc.subjectTransculturalityen_US
dc.subjectConsumer cultureen_US
dc.subjectGlobal consumer culturesen_US
dc.titleTranscultural identity development among third generation minority consumersen_US
dc.status.refereedYesen_US
dc.date.Accepted2021-04-22
dc.date.application2021-05-07
dc.typeArticleen_US
dc.date.EndofEmbargo2022-11-07
dc.type.versionAccepted manuscripten_US
dc.description.publicnotesThe full-text of this article will be released for public view at the end of the publisher embargo on 7 Nov 2022.en_US
dc.date.updated2021-04-22T16:42:22Z
refterms.dateFOA2021-05-12T14:12:33Z
dc.openaccess.statusGreenen_US


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