Impact assessment of social media usage in B2B marketing: A review of the literature and a way forward
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Publication date
2021-07Keyword
Business to BusinessB2B branding
Brand management
Industrial marketing
Innovation
Content marketing
Social media
Sales management
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© 2021 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)Peer-Reviewed
YesOpen Access status
openAccess