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    Assessing consumers’ co-production and future participation on value co-creation and business benefit: An F-P-C-B model perspective

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    Publication date
    2021
    End of Embargo
    2022
    Author
    Chatterjee, S.
    Rana, Nripendra P.
    Dwivedi, Y.K.
    Keyword
    Business benefits
    Co-creation
    Co-production
    F-P-C-B Model
    Rights
    (c) 2021 SpringerNature. Full-text reproduced in accordance with the publisher's self-archiving policy.
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    Co-production and active participation of the consumers are considered to have enhanced the value co-creation activities that would ensure business benefits of a firm. The marketing literature available does not explicitly explain the philosophy that would motivate the consumers to help to increase values for co-creation activities. In this context, attempts have been made to identify the factors that would impact on co-production and consumers’ participation to co-create values. By studying literature and theories such as theory of co-creation, theory of value creation, information processing theory, marketing theory and expectancy value theory, a conceptual model called F-P-C-B (Future Participation (F) - Co-production (P) - Co-creation (C) - Business Benefit (B)) has been developed along with nine hypotheses. The data was from 362 respondents in India and the model was tested using PLS based analysis. The study shows that it is important for the firms to shift from product-oriented activities to customer-related strategies. It is also found that for obtaining more profitability and better business results, customers should be involved in business activities by way of involving in co-design, idea generation, and other relevant activities of the firms. Moreover, the study highlights that knowledge sharing between the customers and the firm authorities ensures better business values.
    URI
    http://hdl.handle.net/10454/18296
    Version
    Accepted manuscript
    Citation
    Chatterjee S, Rana NP and Dwivedi YK (2021) Assessing consumers’ co-production and future participation on value co-creation and business benefit: An F-P-C-B model perspective. Information Systems Frontiers. Accepted for publication.
    Type
    Article
    Notes
    The full-text of this article will be released for public view at the end of the publisher embargo, 12 months from first publication.
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    Management and Law Publications

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