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dc.contributor.authorDwivedi, Y.K.
dc.contributor.authorIsmagilova, Elvira
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorRaman, R.
dc.date.accessioned2021-01-07T12:58:00Z
dc.date.accessioned2021-01-11T13:14:40Z
dc.date.available2021-01-07T12:58:00Z
dc.date.available2021-01-11T13:14:40Z
dc.date.issued2021
dc.identifier.citationDwivedi YK, Ismagilova E, Rana NP et al (2021) Social media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature review. Information Systems Frontiers. Accepted for publication.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18290
dc.descriptionYes
dc.description.abstractSocial media plays an important part in the digital transformation of businesses. This research provides a comprehensive analysis of the use of social media by business-to-business (B2B) companies. The current study focuses on the number of aspects of social media such as the effect of social media, social media tools, social media use, adoption of social media use and its barriers, social media strategies, and measuring the effectiveness of use of social media. This research provides a valuable synthesis of the relevant literature on social media in B2B context by analysing, performing weight analysis and discussing the key findings from existing research on social media. The findings of this study can be used as an informative framework on social media for both, academic and practitioners.en_US
dc.language.isoenen_US
dc.rights(c) 2021 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY license (http://creativecommons.org/licenses/by/4.0/)en_US
dc.subjectBusiness-to-business
dc.subjectDigital transformation
dc.subjectInformation systems
dc.subjectLiterature review
dc.subjectMarketing
dc.subjectSocial media
dc.titleSocial media adoption, usage and impact in business-to-business (B2B) context: A state-of-the-art literature reviewen_US
dc.status.refereedYes
dc.date.application02/02/2021
dc.typeArticle
dc.type.versionPublished version
dc.identifier.doihttps://doi.org/10.1007/s10796-021-10106-y
dc.date.updated2021-01-07T12:58:09Z
refterms.dateFOA2021-01-11T13:15:10Z
dc.openaccess.statusopenAccess
dc.date.accepted07/01/2021


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