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dc.contributor.authorNguyen, P.N.
dc.contributor.authorAdomako, Samuel
dc.date.accessioned2020-12-26T10:01:14Z
dc.date.accessioned2021-01-11T08:32:20Z
dc.date.available2020-12-26T10:01:14Z
dc.date.available2021-01-11T08:32:20Z
dc.date.issued2021-05
dc.identifier.citationNguyen PM and Adomako S (2021) Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation. Business Strategy and the Environment. 30(4): 2008-2020.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18285
dc.descriptionYesen_US
dc.description.abstractThis article examines the impact of small and medium-sized enterprises’ (SMEs’) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environmental reputation-market performance nexus. Data were collected from 223 SMEs. Using the hierarchical multiple regression analysis, the results show that a proactive environmental strategy positively enhances environmental reputation. Also, the influence of proactively environmental strategy on market performance is mediated by environmental reputation. In addition, our findings show the relationship between environmental reputation and market performance is greater for firms that adopt the differentiation strategy but not significant for firms adopting the low-cost and integrated strategies. Our study offers several theoretical and practical implications.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1002/bse.2729
dc.rights© 2021 Wiley. This is the peer-reviewed version of the following article: Nguyen PM and Adomako S (2021) Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation. Business Strategy and the Environment. 30(4): 2008-2020, which has been published in final form at https://doi.org/10.1002/bse.2729. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.en_US
dc.subjectCompetitive strategyen_US
dc.subjectEnvironmental reputationen_US
dc.subjectEnvironmental strategyen_US
dc.subjectMarket performanceen_US
dc.subjectGhanaen_US
dc.subjectSMEsen_US
dc.titleEnvironmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputationen_US
dc.status.refereedYesen_US
dc.date.Accepted2020-12-25
dc.date.application2021-01-13
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.rights.licenseUnspecified
dc.date.updated2020-12-26T10:01:22Z
refterms.dateFOA2021-01-11T09:26:48Z
dc.openaccess.statusopenAccess


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