Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation
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Publication date
2021-05Keyword
Competitive strategyEnvironmental reputation
Environmental strategy
Market performance
Ghana
SMEs
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© 2021 Wiley. This is the peer-reviewed version of the following article: Nguyen PM and Adomako S (2021) Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation. Business Strategy and the Environment. 30(4): 2008-2020, which has been published in final form at https://doi.org/10.1002/bse.2729. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.Peer-Reviewed
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Show full item recordAbstract
This article examines the impact of small and medium-sized enterprises’ (SMEs’) proactive environmental strategy on market performance through the mediating mechanism of environmental reputation. In addition, we investigate the potential moderating role of competitive strategies on the environmental reputation-market performance nexus. Data were collected from 223 SMEs. Using the hierarchical multiple regression analysis, the results show that a proactive environmental strategy positively enhances environmental reputation. Also, the influence of proactively environmental strategy on market performance is mediated by environmental reputation. In addition, our findings show the relationship between environmental reputation and market performance is greater for firms that adopt the differentiation strategy but not significant for firms adopting the low-cost and integrated strategies. Our study offers several theoretical and practical implications.Version
Accepted manuscriptCitation
Nguyen PM and Adomako S (2021) Environmental Proactivity, Competitive Strategy and Market Performance: The mediating Role of Environmental Reputation. Business Strategy and the Environment. 30(4): 2008-2020.Link to Version of Record
https://doi.org/10.1002/bse.2729Type
Articleae974a485f413a2113503eed53cd6c53
https://doi.org/10.1002/bse.2729