From ‘touch’ to a ‘multisensory’ experience: The impact of technology interface and product type on consumer responses

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Publication date
2021-03Keyword
Multisensory technologiesAugmented reality (AR)
Virtual reality (VR)
Mobile apps
Haptic interface
Emotional appeal
Visual appeal
Rights
© 2020 Wiley This is the peer reviewed version of the following article: Mishra A, Shukla A, Rana NP et al (2021) From ‘touch’ to a ‘multisensory’ experience: The impact of technology interface and product type on consumer responses. Psychology and Marketing. 38(3): 385-396, which has been published in final form at https://doi.org/10.1002/mar.21436. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.Peer-Reviewed
Yes