From ‘touch’ to a ‘multisensory’ experience: The impact of technology interface and product type on consumer responses
Publication date
2020End of Embargo
2022-12-04Keyword
Multisensory technologiesAugmented reality (AR)
Virtual reality (VR)
Mobile apps
Haptic interface
Emotional appeal
Visual appeal
Rights
© 2020 Wiley This is the peer reviewed version of the following article: [FULL CITE], which has been published in final form at https://doi.org/10.1002/mar.21436. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.Peer-Reviewed
Yes