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    Food choice motives, attitude towards and intention to adopt personalised nutrition

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    Publication date
    2018-10
    Author
    Rankin, A.
    Bunting, B.P.
    Poinhos, R.
    van der Lans, I.A.
    Fischer, A.R.H.
    Kuznesof, S.
    Almeida, M.D.V.
    Markovina, Jerko
    Frewer, L.J.
    Stewart-Knox, Barbara
    Keyword
    Attitudes
    Food choice motives
    Food choices
    Questionnaire
    Food4Me
    Intention
    Nutrigenomics
    Personalised nutrition
    Survey
    Rights
    (c) 2018 The Authors. Full-text reproduced in accordance with the publisher's self-archiving policy.
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    The present study explored associations between food choice motives, attitudes towards and intention to adopt personalised nutrition, to inform communication strategies based on consumer priorities and concerns. Design/Setting: A survey was administered online which included the Food Choice Questionnaire (FCQ) and items assessing attitudes towards and intention to adopt personalised nutrition. Subjects: Nationally representative samples were recruited in nine EU countries (n 9381). Results: Structural equation modelling indicated that the food choice motives ‘weight control’, ‘mood’, ‘health’ and ‘ethical concern’ had a positive association and ‘price’ had a negative association with attitude towards, and intention to adopt, personalised nutrition. ‘Health’ was positively associated and ‘familiarity’ negatively associated with attitude towards personalised nutrition. The effects of ‘weight control’, ‘ethical concern’, ‘mood’ and ‘price’ on intention to adopt personalised nutrition were partially mediated by attitude. The effects of ‘health’ and ‘familiarity’ were fully mediated by attitude. ‘Sensory appeal’ was negatively and directly associated with intention to adopt personalised nutrition. Conclusions: Personalised nutrition providers may benefit from taking into consideration the importance of underlying determinants of food choice in potential users, particularly weight control, mood and price, when promoting services and in tailoring communications that are motivationally relevant.
    URI
    http://hdl.handle.net/10454/18166
    Version
    Accepted manuscript
    Citation
    Rankin A, Bunting BP, Poinhos R et al (2018) Food choice motives, attitude towards and intention to adopt personalised nutrition. Public Health Nutrition. 21(14): 2606-2616.
    Link to publisher’s version
    https://doi.org/10.1017/S1368980018001234
    Type
    Article
    Collections
    Health Studies Publications

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