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dc.contributor.authorKayal, G.G.
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorSimintiras, A.C.
dc.date.accessioned2020-09-27T14:55:54Z
dc.date.accessioned2020-10-19T11:29:55Z
dc.date.available2020-09-27T14:55:54Z
dc.date.available2020-10-19T11:29:55Z
dc.date.issued2018
dc.identifier.citationKayal GG, Rana NP and Simintiras, AC (2018) Consumer Guilt Review: A Practical Guide for Researchers. The Marketing Review. 18(2):201-224.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18124
dc.descriptionYesen_US
dc.description.abstractA systematic review of the literature of guilt in consumer behavior revealed a lack of diversity in respect of various factors that affect the elicitation of guilt-induced behavior. These factors are the cause of guilt (self, society, others/action, inaction); the form in which guilt manifests (anticipatory, reactive, existential); and moderators (culture, demographics, narratives). Implicitly, the review illustrated that researchers exhibit a tendency towards assessing reactive guilt caused by the self in individualistic cultures. Such findings cannot be generalized to encompass other forms of guilt that had alternate causes, nor be applied in collectivist cultures. Such considerations are imperative, due to guilt’s inherent complexity. Therefore, this review provides a guide for future research based on these factors, and introduces e-guilt, as sufficient evidence suggests that online settings present incomparable circumstances where one’s behavior is visible and irretrievable.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1362/146934718X15333820910183en_US
dc.rights© (2018) Westburn Publishers Ltd. This is a post-editorial-review, pre-copy-edit version of an article which has been published in its definitive form in The Marketing Review, and has been posted by permission of Westburn Publishers Ltd for personal use, not for redistribution. The article was published in The Marketing Review, Vol 18, Summer, No.2, pp.201-224, doi: https://doi.org/10.1362/146934718X15333820910183en_US
dc.subjectGuilten_US
dc.subjectConsumer behavioren_US
dc.subjectConsumer behaviouren_US
dc.subjectReviewen_US
dc.subjectConsumptionen_US
dc.subjectConsumer guilten_US
dc.titleConsumer Guilt Review: A Practical Guide for Researchersen_US
dc.status.refereedYesen_US
dc.date.Accepted2018-02-15
dc.date.application2018-06-01
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.date.updated2020-09-27T13:56:00Z
refterms.dateFOA2020-10-19T11:31:28Z


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