Editorial introduction: Advances in theory and practice of digital marketing
| dc.contributor.author | Dwivedi, Y.K. | |
| dc.contributor.author | Rana, Nripendra P. | |
| dc.contributor.author | Slade, E.L. | |
| dc.contributor.author | Singh, N. | |
| dc.contributor.author | Kizgin, Hatice | |
| dc.date.accessioned | 2020-09-27T09:45:00Z | |
| dc.date.accessioned | 2020-10-14T11:15:20Z | |
| dc.date.available | 2020-09-27T09:45:00Z | |
| dc.date.available | 2020-10-14T11:15:20Z | |
| dc.date.issued | 2019-03 | |
| dc.identifier.citation | Dwivedi YK, Rana NP, Slade EL et al (2019) Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services. 53: 101909. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10454/18115 | |
| dc.description | Yes | en_US |
| dc.description.abstract | This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives. The thirteen articles accepted for inclusion in this special issue are summarised in this editorial introduction. | en_US |
| dc.language.iso | en | en_US |
| dc.relation.isreferencedby | https://doi.org/10.1016/j.jretconser.2019.101909 | en_US |
| dc.rights | © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license. | en_US |
| dc.subject | Digital consumer culture | en_US |
| dc.subject | Digital consumer engagement | en_US |
| dc.subject | Digital marketing | en_US |
| dc.subject | eWOM | en_US |
| dc.subject | Mobile marketing | en_US |
| dc.subject | Recommender engine | en_US |
| dc.subject | Social media marketing | en_US |
| dc.title | Editorial introduction: Advances in theory and practice of digital marketing | en_US |
| dc.status.refereed | Yes | en_US |
| dc.date.Accepted | 2019 | |
| dc.date.application | 2019-08-17 | |
| dc.type | Editorial | en_US |
| dc.type.version | Accepted manuscript | en_US |
| dc.date.updated | 2020-09-27T08:45:08Z | |
| refterms.dateFOA | 2020-10-14T11:15:54Z |
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