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    Editorial introduction: Advances in theory and practice of digital marketing

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    Publication date
    2019-03
    End of Embargo
    2021-02-19
    Author
    Dwivedi, Y.K.
    Rana, Nripendra P.
    Slade, E.L.
    Singh, N.
    Kizgin, Hatice
    Keyword
    Digital consumer culture
    Digital consumer engagement
    Digital marketing
    eWOM
    Mobile marketing
    Recommender engine
    Social media marketing
    Rights
    © 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives. The thirteen articles accepted for inclusion in this special issue are summarised in this editorial introduction.
    URI
    http://hdl.handle.net/10454/18115
    Version
    Accepted manuscript
    Citation
    Dwivedi YK, Rana NP, Slade EL et al (2019) Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services. 53: 101909.
    Link to publisher’s version
    https://doi.org/10.1016/j.jretconser.2019.101909
    Type
    Editorial
    Notes
    The full-text of this article will be released for public view at the end of the publisher embargo on 19 Feb 2021.
    Collections
    Management and Law Publications

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