Editorial introduction: Advances in theory and practice of digital marketing

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Publication date
2019-03
End of Embargo
2021-02-19
Author
Dwivedi, Y.K.
Rana, Nripendra P.
Slade, E.L.
Singh, N.
Kizgin, Hatice
Keyword
Digital consumer culture
Digital consumer engagement
Digital marketing
eWOM
Mobile marketing
Recommender engine
Social media marketing
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.
Peer-Reviewed
Yes

Metadata
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Abstract
This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives. The thirteen articles accepted for inclusion in this special issue are summarised in this editorial introduction.
URI
http://hdl.handle.net/10454/18115
Version
Accepted manuscript
Citation
Dwivedi YK, Rana NP, Slade EL et al (2019) Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services. 53: 101909.
Link to publisher’s version
https://doi.org/10.1016/j.jretconser.2019.101909
Type
Editorial
Notes
The full-text of this article will be released for public view at the end of the publisher embargo on 19 Feb 2021.
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