Editorial introduction: Advances in theory and practice of digital marketing

View/ Open
Rana_JRCS_2020.pdf (180.8Kb)
Download
Publication date
2019-03Keyword
Digital consumer cultureDigital consumer engagement
Digital marketing
eWOM
Mobile marketing
Recommender engine
Social media marketing
Rights
© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
Yes