Editorial introduction: Advances in theory and practice of digital marketing
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Publication date
2019-03Keyword
Digital consumer cultureDigital consumer engagement
Digital marketing
eWOM
Mobile marketing
Recommender engine
Social media marketing
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© 2019 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
YesOpen Access status
openAccessAccepted for publication
2019
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Show full item recordAbstract
This special issue of the Journal of Retailing and Consumer Services aims to bring together a variety of disciplines and a scholarly community for the advancement of knowledge regarding practice and research related to digital and social media marketing. Accordingly, the special issue includes papers using a variety of theories, research methods, contexts, and conceptualizations to enrich our understanding of digital and social media marketing from consumer and practitioner perspectives. The thirteen articles accepted for inclusion in this special issue are summarised in this editorial introduction.Version
Accepted manuscriptCitation
Dwivedi YK, Rana NP, Slade EL et al (2019) Editorial introduction: Advances in theory and practice of digital marketing. Journal of Retailing and Consumer Services. 53: 101909.Link to Version of Record
https://doi.org/10.1016/j.jretconser.2019.101909Type
Editorialae974a485f413a2113503eed53cd6c53
https://doi.org/10.1016/j.jretconser.2019.101909