Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust
Publication date
2019-11Rights
© 2019 Wiley. This is the peer-reviewed version of the following article: Alalwan A, Algharabat RS, Baabdullah AM et al (2019) Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust. Journal of Consumer Behaviour. 18(6): 431-446., which has been published in final form at https://doi.org/10.1002/cb.1782. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.Peer-Reviewed
YesMetadata
Show full item recordAbstract
One of the main aspects of the Web 2.0 revolution has been social commerce that has resulted in many people across the world increasingly engaging with commercial activities over social media platforms. However, the academic and research interest in social commerce is still low, and more studies are required to accelerate awareness of the most important issues relating to social commerce, in particular, social trust and value cocreation. Thus, the present study aims to propose a conceptual model that is intended to enable greater understanding of the causal interactions between social commerce constructs, social trust, and customer value cocreation. We collected data using a sample of 300 followers and fans of online Facebook communities, and we analysed them by using a structural equation model. The results show that social commerce constructs positively impact on social trust. Furthermore, we found that social trust positively impacts on the three dimensions of customer value cocreation. We found that social trust mediates the relationship between the social commerce and customer value cocreation dimensions. The paper presents a considerable theoretical contribution for being the first study that links social commerce constructs with social trust. The linkage between social commerce constructs, social trust, and customer value cocreation dimensions will also be beneficial for social media marketing strategists and managers.Version
Accepted manuscriptCitation
Alalwan A, Algharabat RS, Baabdullah AM et al (2019) Examining the impact of social commerce dimensions on customers' value cocreation: The mediating effect of social trust. Journal of Consumer Behaviour. 18(6): 431-446.Link to publisher’s version
https://doi.org/10.1002/cb.1782Type
ArticleNotes
The full-text of this article will be released for public view at the end of the publisher embargo on 28 Dec 2021.Collections
Related items
Showing items related by title, author, creator and subject.
-
Relationships, Personal Communities and Visible Facial DifferencePeople with visible facial difference often experience other people reacting negatively to their appearance. For many, this is part of everyday life. Research has identified social support as critical in adaptation processes. This is the case both for those whose facial difference was apparent at birth, and those who experienced injury or illness. There is a lack of a comprehensive theoretical construct for exploring how personal communities provide resources needed by adults to live well with visible facial difference. The combination of semi-structured interviews and creation of personal community maps provided opportunities to explore the interplay between respondent accounts and patterns of relationships people are embedded within. Seventeen adults with visible facial difference and two unaffected ‘significant others’ were interviewed. The findings provide evidence that personal communities are important social spaces for negotiation of resources that enable adults to feel connected, valued and safer within wider communities. Social support was not described as a property of the individual, but as experienced with combinations of people that change according to situation, place, or time. A diversity of personal community patterns were found, largely consistent with findings from Spencer and Pahl (2006), with one variation which increased intimate support. Some personal communities were less supportive and consequently people were at risk of isolation. Processes within personal communities were helpful both in dealing with negative social environments and in helping establish different versions of ‘normal’ life. The importance of focussing on social contexts, when seeking to understand how people live with visible facial differences, is highlighted.
-
Is It Just Enough? Is Social Justice Necessary?Since its inception social work has professed an abiding commitment to social justice. Indeed, it is perhaps one of the few professions to have maintained such an obligation. This pledge is officially inscribed in the code of ethics of the National Association of Social Workers. This document affirms the pursuit of social justice as a core value, not just for members of the Association, but also for social workers in general. However, what kind of social justice does the Association advocate and how just is it? While answers to these questions are critical to Association's members and the broader social work community, they are, without doubt, of vital importance to those whom social work seeks to serve. This paper examines the nature and scope of the principles of social justice subscribed to by the NASW.
