BRADFORD SCHOLARS

    • Sign in
    View Item 
    •   Bradford Scholars
    • Management and Law
    • Management and Law Publications
    • View Item
    •   Bradford Scholars
    • Management and Law
    • Management and Law Publications
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Bradford ScholarsCommunitiesAuthorsTitlesSubjectsPublication DateThis CollectionAuthorsTitlesSubjectsPublication Date

    My Account

    Sign in

    HELP

    Bradford Scholars FAQsCopyright Fact SheetPolicies Fact SheetDeposit Terms and ConditionsDigital Preservation Policy

    Statistics

    Most Popular ItemsStatistics by CountryMost Popular Authors

    Should consumers request cost transparency?

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Thumbnail
    View/Open
    Accepted manuscript (481.6Kb)
    Download
    Publication date
    2015-11
    Author
    Simintiras, A.C.
    Dwivedi, Y.K.
    Kaushik, G.
    Rana, Nripendra P.
    Keyword
    Consumer
    Cost transparency
    Information asymmetries
    Unit cost information
    Consumer empowerment
    Consumer research
    Costs
    Rights
    © 2015 Emerald Group Publishing Limited. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. http://creativecommons.org/licenses/by-nc/4.0/
    Peer-Reviewed
    Yes
    
    Metadata
    Show full item record
    Abstract
    Purpose – The purpose of this paper is to propose that consumer choice be guided by price fairness judgements to increase consumer satisfaction and subsequently enhance market efficiency. Consumers en masse lack the information to judge price fairness, thereby causing their ability to influence the economy to be overlooked. Design/methodology/approach – This is an argumentative and conceptual work that aims to initiate a debate on this important yet unexplored issue. The arguments presented in the paper are based on economic and technological considerations. Findings – The measure for enabling a consumer price fairness judgement is unit cost information – the cost incurred by a firm to produce a product and/or service. The benefits and challenges stemming from the availability of unit cost information (i.e. cost transparency) to consumers and companies are presented and the likely impact of cost transparency on addressing information asymmetries between buyers and sellers are discussed. Originality/value – Although a significant body of knowledge exists on issues such as price transparency and how it is driven and enabled by the growth of the Internet, there is little or no evidence of research yet on issues related to cost transparency. The authors believe this work would create a new line of research for scholarly community leading to an impact on practice.
    URI
    http://hdl.handle.net/10454/18110
    Version
    Accepted manuscript
    Citation
    Simintiras AC, Dwivedi YK, Kaushik G et al (2015) Should consumers request cost transparency? European Journal of Marketing. 49(11-12): 1961-1979.
    Link to publisher’s version
    https://doi.org/10.1108/EJM-02-2015-0086
    Type
    Article
    Collections
    Management and Law Publications

    entitlement

     
    DSpace software (copyright © 2002 - 2023)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.