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dc.contributor.authorRana, Nripendra P.
dc.contributor.authorDwivedi, Y.K.
dc.date.accessioned2020-09-26T12:49:17Z
dc.date.accessioned2020-10-12T13:47:42Z
dc.date.available2020-09-26T12:49:17Z
dc.date.available2020-10-12T13:47:42Z
dc.date.issued2016-04
dc.identifier.citationRana NP and Dwivedi YK (2016) Using clickers in a large business class: examining use behavior and satisfaction. Journal of Marketing Education. 38(1): 47-64.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18109
dc.descriptionYesen_US
dc.description.abstractAs more and more institutions are integrating new technologies (e.g., audience response systems such as clickers) into their teaching and learning systems, it is becoming increasingly necessary to have a detailed understanding of the underlying mechanisms of these advanced technologies and their outcomes on student learning perceptions. We proposed a conceptual model based on the technology acceptance model to understand students’ use behavior and satisfaction with clickers. The valid response from 138 second-year business students of Digital Marketing module taught in a British university, where clickers are extensively used in the teaching and learning process, made the basis for data analysis. The results provided a strong support for the proposed model with a reasonably adequate variance (i.e., adjusted R2) of 67% on behavioral intentions and sufficiently high variance on use behavior (i.e., 86%) and user satisfaction (i.e., 89%).en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1177/0273475315590660en_US
dc.rightsThe final, definitive version of this paper has been published in the Journal of Marketing Education vol 38/issue 1 by SAGE Publications Ltd, All rights reserved. © 2015 SAGE Publications Ltd.en_US
dc.subjectClickersen_US
dc.subjectAdoptionen_US
dc.subjectSuccessen_US
dc.subjectStudentsen_US
dc.subjectDigital Marketingen_US
dc.subjectTAMen_US
dc.titleUsing clickers in a large business class: examining use behavior and satisfactionen_US
dc.status.refereedYesen_US
dc.date.Accepted2015
dc.date.application2015-06-15
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.date.updated2020-09-26T11:49:18Z
refterms.dateFOA2020-10-12T13:48:16Z


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