Purchase intention in an electronic commerce environment: A trade-off between controlling measures and operational performance

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Publication date
2019Keyword
Adoption behaviourAdoption behavior
Developing countries
E-commerce
End users
Online shopping
Technology adoption
Purchase Intention
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© 2018. Emerald Publishing Limited. This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. http://creativecommons.org/licenses/by-nc/4.0/Peer-Reviewed
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