Social media marketing: Comparative effect of advertisement sources

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Publication date
2019-01Keyword
Social mediaViral marketing
Advertisement value
Attitude
Attitude towards advertisements
Rights
© 2017 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.Peer-Reviewed
Yes