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    Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust

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    alalwan_et_al_2017 (784.5Kb)
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    Publication date
    2017-06
    Author
    Alalwan, A.
    Dwivedi, Y.K.
    Rana, Nripendra P.
    Keyword
    Adoption
    Customers
    Jordan
    Mobile banking
    UTAUT2
    Rights
    © 2017 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    Banks seem to be one of the most business that are really interested in such systems to provide their customers better services as well as to enhance their effectiveness and efficiency. However, the successful implementation of Mobile banking largely depends on the extent of how much customers are fully motivated to adopt it. In fact, over the Jordanian context, the adoption rate of mobile banking is very low and quite few studies that have examined the related issues of mobile banking. Thus, the purpose of this study is to investigate the factors influencing behavioural intention and adoption of Mobile banking by customers of Jordanian banks. The proposed model has assimilated factors from the extended Unified Theory of Acceptance and Use of Technology (UTAUT2) along with trust. Data was collected by conducting a field survey questionnaire completed by 343 participants. The results mainly showed that behavioural intention is significantly and positively influenced by performance expectancy, effort expectancy, hedonic motivation, price value and trust. This study also looking forward to providing the Jordanian banks with applicable guidelines for effectively implementing and designing Mobile banking. Furthermore, research limitations and future directions will be discussed further in the last section.
    URI
    http://hdl.handle.net/10454/18077
    Version
    Accepted manuscript
    Citation
    Alalwan A, Dwivedi YK and Rana NP (2017) Factors influencing adoption of mobile banking by Jordanian bank customers: Extending UTAUT2 with trust. International Journal of Information Management. 37(3): 99-110.
    Link to publisher’s version
    https://doi.org/10.1016/j.ijinfomgt.2017.01.002
    Type
    Article
    Collections
    Management and Law Publications

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