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    Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience

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    algharabat_et_al_2017 (501.5Kb)
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    Publication date
    2017-05
    Author
    Algharabat, R.
    Alalwan, A.
    Rana, Nripendra P.
    Dwivedi, Y.K.
    Keyword
    3D
    Virtual product experience
    3D-quality
    Attitude toward product
    Attitude toward website
    Jordan
    Satisfaction
    Rights
    © 2017 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    This study investigates the impact of three-dimensional (3D) product presentation quality (3D-Q) on attitude toward presented product and attitude toward website, which in turn affect users’ satisfaction. Therefore, this research developed a hypothetical online retailer website, which presents a variety of 3D laptops that allows users to control the content and form of the 3D flashes. We measured 3D-quality based on a multi-dimensional construct. In other words, we define and operationalize 3D-quality based on information quality, system quality, authenticity, and enjoyment (second-order). We employed a non-student sample (n=410) to collect the data. We find that 3D-quality determines perceptions of attitude toward presented product and attitude toward website, which in turn influence users’ satisfaction. Furthermore, we find that virtual product experience moderates the relationships between attitude toward presented product, attitude toward website and users’ satisfaction. Our study provides important implications for e-tailers.
    URI
    http://hdl.handle.net/10454/18075
    Version
    Accepted manuscript
    Citation
    Algharabat R, Alalwan A, Rana NP et al (2017) Three dimensional product presentation quality antecedents and their consequences for online retailers: The moderating role of virtual product experience. Journal of Retailing and Consumer Services. 36: 203-217.
    Link to publisher’s version
    https://doi.org/10.1016/j.jretconser.2017.02.007
    Type
    Article
    Collections
    Management and Law Publications

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