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dc.contributor.authorAlgharabat, R.
dc.contributor.authorRana, Nripendra P.
dc.contributor.authorDwivedi, Y.K.
dc.contributor.authorAlawan, A.
dc.contributor.authorQasem, Z.
dc.date.accessioned2020-09-25T10:40:41Z
dc.date.accessioned2020-10-02T07:32:32Z
dc.date.available2020-09-25T10:40:41Z
dc.date.available2020-10-02T07:32:32Z
dc.date.issued2018-01
dc.identifier.citationAlgharabat R, Rana NP, Dwivedi YK et al (2018) The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations. Journal of Retailing and Consumer Services. 40: 139-149.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18068
dc.descriptionYes
dc.description.abstractAlthough there are several marketing implications that have been considered in the context of social media marketing, less attention has been paid to the influence of antecedents of consumer brand engagement (telepresence, social presence and involvement) and their consequences for non-profit organizations. Thus, the main purpose of current research is to examine the influence of telepresence, social presence and involvement on consumer brand engagement (CBE) (second-order), which in turn affects electronic word of mouth and willingness to donate. To test the proposed model, this paper used social media platforms. We employed a Facebook page that presents non-profit organizations (brands) using a sample of non-students. We found that telepresence, social presence and involvement positively impact CBE, which in turn impacts electronic word of mouth and willingness to donate. The findings of our research demonstrate how CBE is formed in this particular context and what outcomes are to be expected, with important implications for both marketing theory and practice.en_US
dc.language.isoenen_US
dc.rights© 2018 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)en_US
dc.subjectConsumer brand engagement
dc.subjectInvolvement
dc.subjectJordan
dc.subjectNon-profit organisation
dc.subjectSocial presence
dc.subjectTelepresence
dc.titleThe effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizationsen_US
dc.status.refereedYes
dc.date.Accepted27/09/2017
dc.date.application23/10/2017
dc.typeArticle
dc.type.versionAccepted manuscript
dc.identifier.doihttps://doi.org/10.1016/j.jretconser.2017.09.011
dc.date.updated2020-09-25T09:40:43Z
refterms.dateFOA2020-10-02T07:33:47Z
dc.openaccess.statusopenAccess


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