The effect of telepresence, social presence and involvement on consumer brand engagement: An empirical study of non-profit organizations

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Publication date
2018-01Keyword
Consumer brand engagementInvolvement
Jordan
Non-profit organisation
Social presence
Telepresence
Rights
© 2018 Elsevier. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license (https://creativecommons.org/licenses/by-nc-nd/4.0/)Peer-Reviewed
Yes