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dc.contributor.authorKayal, G.G.
dc.contributor.authorSimintiras, A.C.
dc.contributor.authorRana, Nripendra P.
dc.date.accessioned2020-09-25T10:14:51Z
dc.date.accessioned2020-09-30T11:26:26Z
dc.date.available2020-09-25T10:14:51Z
dc.date.available2020-09-30T11:26:26Z
dc.date.issued2017-11
dc.identifier.citationKayal GG, Simintiras AC and Rana NP (2017) Investigating gender differences in consumers’ experience of guilt: a comparative study' Journal of Retailing and Consumer Services. 39: 71-78.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18058
dc.descriptionYesen_US
dc.description.abstractThe literature of guilt in the context of consumer behavior is notably limited. It is particularly limited with respect to examining gender differences across nations. Existing studies have only evaluated gender differences, in terms of consumer guilt, in the United States. In addition, those studies evaluated gender differences in specific consumption situations such as consumer boycotting and food consumption. Thus, they do not give a comprehensive understanding of gender variations in consumer guilt. Notably, gender differences with regard to consumer guilt were shown to be limited in countries other than the United States. These studies provided contradictory results to established findings in social psychology. In view of this, by using quantitative techniques, numerous consumption settings, and samples from two distinct countries, this study provides a holistic assessment of gender differences in consumer guilt across nations. The findings indicate that gender differences, with respect to consumer guilt, are predominately present in individualistic countries and notably absent in collectivist countries. Hence, marketers should consider gender as an influential variable when devising guilt related strategies in individualistic countries. In contrast, marketers may reconsider allocating resources, with respect to gender related marketing strategies, in collectivist countries.en_US
dc.language.isoenen_US
dc.rights© 2017 Elsevier Ltd. All rights reserved. Reproduced in accordance with the publisher's self-archiving policy. This manuscript version is made available under the CC-BY-NC-ND 4.0 license.en_US
dc.subjectGender differenceen_US
dc.subjectConsumer guilten_US
dc.subjectComparative studyen_US
dc.subjectSaudi Arabiaen_US
dc.subjectUnited Kingdomen_US
dc.titleInvestigating gender differences in consumers’ experience of guilt: A comparative studyen_US
dc.status.refereedYesen_US
dc.date.Accepted2017-07-17
dc.date.application2017-07-21
dc.typeArticleen_US
dc.type.versionAccepted manuscripten_US
dc.identifier.doihttps://doi.org/10.1016/j.jretconser.2017.07.006
dc.date.updated2020-09-25T09:14:52Z
refterms.dateFOA2020-09-30T11:27:08Z


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