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    Consumer adoption of internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust

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    alalwan_et_al_2015 (471.2Kb)
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    Publication date
    2015-06-02
    Author
    Alalwan, A.
    Dwivedi, Y.K.
    Rana, Nripendra P.
    Lal, B.
    Williams, M.D.
    Keyword
    Internet banking
    Adoption
    Jordan
    Rights
    (c) 2015 Springer Verlag. Full-text reproduced in accordance with the publisher's self-archiving policy.
    Peer-Reviewed
    Yes
    
    Metadata
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    Abstract
    Despite the rapid growth of Internet banking (IB), customers in developing countries still hesitate to adopt this technology and its use in the Middle East remains low. This study aims to identify and examine the factors that predict behavioural intention and adoption of IB in Jordan. Four factors – hedonic motivation, habit, self-efficacy and trust – are proposed in a conceptual model. Data was collected by means of a survey with bank customers in Jordan. Structural equation modelling (SEM) was used to analyse the data. The results strongly supported the conceptual model. Further, hedonic motivation, habit, self-efficacy and trust were all confirmed to have a significant influence on behavioural intention. Trust was found to be strongly predicted by both hedonic motivation and self-efficacy. This study provides both academics and practitioners with an insight into the factors that can be used to encourage customer adoption of IB specifically in a Middle East context.
    URI
    http://hdl.handle.net/10454/18047
    Version
    Accepted manuscript
    Citation
    Alalwan A, Dwivedi YK, Rana NP et al (2015) Consumer adoption of internet banking in Jordan: Examining the role of hedonic motivation, habit, self-efficacy and trust. Journal of Financial Services Marketing. 20(2): 145-157.
    Link to publisher’s version
    https://doi.org/10.1057/fsm.2015.5
    Type
    Article
    Collections
    Management and Law Publications

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