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dc.contributor.authorDwivedi, Y.K.
dc.contributor.authorIsmagilova, Elvira
dc.contributor.authorHughes, D.L.
dc.contributor.authorCarlson, J.
dc.contributor.authorFilieri, R.
dc.contributor.authorJacobson, J.
dc.contributor.authorJain, V.
dc.contributor.authorKarjaluoto, H.
dc.contributor.authorKefi, H.
dc.contributor.authorKrishen, A.S.
dc.contributor.authorKumar, V.
dc.contributor.authorRahman, M.M.
dc.contributor.authorRaman, R.
dc.contributor.authorRauschnabel, P.A.
dc.contributor.authorRowley, J.
dc.contributor.authorSalo, J.
dc.contributor.authorTran, G.A.
dc.contributor.authorWang, Y.
dc.date.accessioned2020-09-16T09:27:42Z
dc.date.accessioned2020-09-28T12:58:04Z
dc.date.available2020-09-16T09:27:42Z
dc.date.available2020-09-28T12:58:04Z
dc.date.issued2020
dc.identifier.citationDwivedi YK, Ismagilova E, Hughes DL et al (2020) Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management. Accepted for publication.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18041
dc.descriptionYesen_US
dc.description.abstractThe use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial intelligence, augmented reality marketing, digital content management, mobile marketing and advertising, B2B marketing, electronic word of mouth and ethical issues therein. This research offers a significant and timely contribution to both researchers and practitioners in the form of challenges and opportunities where we highlight the limitations within the current research, outline the research gaps and develop the questions and propositions that can help advance knowledge within the domain of digital and social marketing.en_US
dc.language.isoenen_US
dc.relation.isreferencedbyhttps://doi.org/10.1016/j.ijinfomgt.2020.102168en_US
dc.rights(c) 2020 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY license (https://creativecommons.org/licenses/by/4.0/)en_US
dc.subjectArtificial Intelligenceen_US
dc.subjectAugmented reality marketingen_US
dc.subjectDigital marketingen_US
dc.subjectEthical issuesen_US
dc.subjecteWOMen_US
dc.subjectMobile marketingen_US
dc.subjectSocial media marketingen_US
dc.titleSetting the future of digital and social media marketing research: Perspectives and research propositionsen_US
dc.status.refereedYesen_US
dc.date.Accepted2020-06-02
dc.date.application2020-07-10
dc.typeArticleen_US
dc.type.versionPublished versionen_US
dc.date.updated2020-09-16T08:27:44Z
refterms.dateFOA2020-09-28T12:58:31Z


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