Show simple item record

dc.contributor.authorAdomako, Samuel
dc.contributor.authorNing, E.
dc.contributor.authorAdu-Ameyaw, E.
dc.date.accessioned2020-09-02T17:27:12Z
dc.date.accessioned2020-09-25T08:24:56Z
dc.date.available2020-09-02T17:27:12Z
dc.date.available2020-09-25T08:24:56Z
dc.date.issued2020
dc.identifier.citationAdomako S, Ning E and Adu-Ameyaw E (2020) Proactive environmental strategy and firm performance at the bottom of the pyramid. Business Strategy and the Environment. Accepted for publication.en_US
dc.identifier.urihttp://hdl.handle.net/10454/18023
dc.descriptionYesen_US
dc.description.abstractThis paper uses insights from the natural resource-based view (NRBV) to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small and medium-sized enterprises (SMEs) operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid (BOP) orientation but not significant for firms pursuing the BOP orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for non-imitation oriented firms. Implications and directions for future research are discussed.en_US
dc.language.isoenen_US
dc.publisherWiley
dc.relation.isreferencedbyhttps://doi.org/10.1002/bse.2629en_US
dc.rights(c) 2020 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY license (http://creativecommons.org/licenses/by/4.0/)en_US
dc.subjectProactive environmental strategyen_US
dc.subjectSMEsen_US
dc.subjectPerformanceen_US
dc.subjectBottom of the pyramiden_US
dc.subjectImitation orientationen_US
dc.subjectGhanaen_US
dc.subjectDeveloping economyen_US
dc.titleProactive environmental strategy and firm performance at the bottom of the pyramiden_US
dc.status.refereedYesen_US
dc.date.Accepted2020-08-20
dc.date.application2020-09-01
dc.typeArticleen_US
dc.type.versionPublished versionen_US
dc.date.updated2020-09-02T16:27:32Z
refterms.dateFOA2020-09-25T08:25:27Z


Item file(s)

Thumbnail
Name:
Proactive_ES_Pyramid.pdf
Size:
5.592Mb
Format:
PDF
Description:
adomako_et_al_2020

This item appears in the following Collection(s)

Show simple item record