Proactive environmental strategy and firm performance at the bottom of the pyramid
| dc.contributor.author | Adomako, Samuel | |
| dc.contributor.author | Ning, E. | |
| dc.contributor.author | Adu-Ameyaw, E. | |
| dc.date.accessioned | 2020-09-02T17:27:12Z | |
| dc.date.accessioned | 2020-09-25T08:24:56Z | |
| dc.date.available | 2020-09-02T17:27:12Z | |
| dc.date.available | 2020-09-25T08:24:56Z | |
| dc.date.issued | 2021-01 | |
| dc.identifier.citation | Adomako S, Ning E and Adu-Ameyaw E (2021) Proactive environmental strategy and firm performance at the bottom of the pyramid. Business Strategy and the Environment. 30(1): 422-431. | en_US |
| dc.identifier.uri | http://hdl.handle.net/10454/18023 | |
| dc.description | Yes | |
| dc.description.abstract | This paper uses insights from the natural resource-based view (NRBV) to examine the conditions under which proactive environmental strategy (PES) drive firm performance. Using data collected from 266 small and medium-sized enterprises (SMEs) operating in Ghana, the results suggest that the impact of PES on firm performance is more pronounced in firms that do not purse bottom of the pyramid (BOP) orientation but not significant for firms pursuing the BOP orientation. Besides, the findings show that the influence of PES on firm performance is amplified for firms adopting imitation orientation but not significant for non-imitation oriented firms. Implications and directions for future research are discussed. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Wiley | |
| dc.rights | (c) 2021 The Authors. This is an Open Access article distributed under the Creative Commons CC-BY license (http://creativecommons.org/licenses/by/4.0/) | en_US |
| dc.subject | Proactive environmental strategy | |
| dc.subject | SMEs | |
| dc.subject | Performance | |
| dc.subject | Bottom of the pyramid | |
| dc.subject | Imitation orientation | |
| dc.subject | Ghana | |
| dc.subject | Developing economy | |
| dc.title | Proactive environmental strategy and firm performance at the bottom of the pyramid | en_US |
| dc.status.refereed | Yes | |
| dc.date.application | 01/09/2020 | |
| dc.type | Article | |
| dc.type.version | Published version | |
| dc.identifier.doi | https://doi.org/10.1002/bse.2629 | |
| dc.date.updated | 2020-09-02T16:27:32Z | |
| refterms.dateFOA | 2020-09-25T08:25:27Z | |
| dc.openaccess.status | openAccess | |
| dc.date.accepted | 20/08/2020 |
